Mindshare on Movember: Your Beard Has Good Intentions
This week on Mindshare’s Culture Vulture Live: Mike Yablonski talks about Movember -- that time of year when men let their facial hair grow out for a good cause.
Yes, it’s Movember again. For the entire month, men are encouraged to stop shaving in order to raise awareness and money for men’s health, including things like prostate cancer, testicular cancer and mental health. Since its launch in 2003, Movember has raised 650 million dollars worldwide.
Movember follows a trend that we’ve been tracking at Mindshare: The Rise of Good Intentions. In an age where everything gets posted on social, not only is it easier to find causes and charities that you care about, but it makes it even easier for people to display their good intentions online.
People want to help. But they also want to show the world that they care and that their intentions are noble. The popularity of things like Movember, Giving Tuesday and crowdsourcing platforms like Go Fund Me helps them do just that.
On top of that, people are also expecting good intentions from brands as well. From our research, that means showing how you support your own employees and how your brand works for a better world. As the holiday season approaches, now’s a good time for marketers to keep that in mind.
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