This week on Mindshare’s Culture Vulture Live: Aimee Goldfarb explores The History Project -- a modern-day living time capsule.
The History Project lets people embed all sorts of multimedia to create interactive timelines. You can collect your online photos and videos as well as offline documents. You can also record audio clips and add them online. And, the platform has integrations with YouTube, Vevo, the Associated Press and Billboard, so you can add in songs, news stories and music charts.
Once you’ve started your timeline, you can keep it private or share it with your family and friends and collaborate on it together. And if you want even more support, you can hire one of platform’s History Concierges -- someone to help you turn your memories and artifacts into a story.
For brands and marketers, the early buzz around The History Project speaks to one of the trends that we’ve been following at Mindshare: Backtrack. More and more people, particularly Millennials, are using today’s digital channels to relieve or reminisce about the past. Just look at the popularity of hashtags like #TBT or the app Timehop.
Nostalgia is an incredibly powerful feeling. If you can harness it in an authentic way for consumers, you’ll find new opportunities for engagement and brand connection.
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