This week, on Mindshare’s Culture Vulture Live, Courtney Graeber talks about every company’s secret marketing weapon: their own employees.
A recent Gallup survey found that less than one-third of U.S. workers are engaged in their jobs. So we worked with Dynamic Signal, one of our LOOP partners, on new research regarding employee advocacy -- how to turn your people into contributors and advocates for your business.
Here are some of our findings:
The takeaway here: Brands should look at how they’re connecting with employees at work. Your best brand advocates are your own people. And that power is difficult for competitors to replicate.
Check out the infographic below with more insights, and get a deeper look at the research here.
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