Mobile Advertising & Search Forecast: $26B in 2020
Mobile advertising and search investments by marketers are forecast to increase an average 55% annually in 2014 and 2015, and will continue to grow an average 22% annually through 2020, slowing at the end of the decade, according to the MyersBizNet Official Advertising/Marketing Spending Data & Forecast.
MyersBizNet tracks and forecasts 52 U.S. media and marketing categories, and has been a leader in economic forecasting since 1986. The full report is available to members at www.myersbiznet.com or by request to maryann@jackmyers.com.
| Official Marketing / Advertising Spending Data 2010 – 2020 | |||||||||
| MOBILE ADVERTISING & SEARCH INVESTMENTS | |||||||||
| 2014 MyersBizNet Media Business Report | |||||||||
| UPDATED 01-03-14 Data reported in 000,000 | |||||||||
| $ | % Change | ||||||||
| 2013 | $4,146 | 80% | |||||||
| 2014 | $6,633 | 60% | |||||||
| 2015 | $9,949 | 50% | |||||||
| 2016 | $14,426 | 45% | |||||||
| 2017 | $18,033 | 25% | |||||||
| 2018 | $21,640 | 20% | |||||||
| 2019 | $23,371 | 8% | |||||||
| 2020 | $26,175 | 12% | |||||||
| Source: MyersBizNet Media Business Report© copyright 2014. Full Source details available by request | |||||||||
| MyersBizNet, Inc, Jack Myers and employees accept no responsibility for any action(s) taken as a result of this forecast. | |||||||||
| 2014-2020 are estimates. | |||||||||
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Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
