Download Now: Mobile & Apps Expected to Dominate Digital Ad Spend

By Jack Myers The Myers Report Archives

Mobile & apps ad spend (excluding mobile search) is expected to be the driving force behind the growth of total U.S. digital investment between 2017 and 2020. Jack Myers TomorrowToday forecasts that mobile & apps share of total U.S. digital ad spend will reach nearly 50% by 2020. That level of investment projects to a 23.1% share of total U.S. ad spend.

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Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…