Download Today: Mobile & Apps* Share of Total U.S. Spend Expected to Double 2016-2020

By The Myers Report Archives
Cover image for  article: Download Today: Mobile & Apps* Share of Total U.S. Spend Expected to Double 2016-2020

The top three categories for Total U.S. ad spend are television, print-originated content and mobile.  They accounted for 73.9% of total U.S. ad spending in 2016.  TV and print totals include both legacy/linear and digital spend, while mobile spend is 100% digital.  Jack Myers TomorrowToday forecasts that mobile & apps' (excluding mobile search) share of total U.S. ad spend will surpass print-originated content's share of U.S. ad spend in 2018.  Mobile & apps' rapid growth is expected to bring the top three category total spend to 74.9% of total U.S. ad spend by 2020.  TV includes cable/satellite network, local and national spot broadcast, local/regional cable, broadcast syndication and interactive/VOD/addressable TV.  Print-originated content includes all legacy and digital content published by U.S. local and national newspapers and consumer magazines.         

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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