Mobile, Social and Online-Originated Video Ad Growth Rates 2012-2020

The explosive growth of digital advertising this decade is being paced by mobile, online-originated video and social/word-of-mouth/conversational marketing. Combined, these three categories will increase from a 13% share of total 2012 digital marketing/advertising investment to a 41.5% share in 2020. Scroll down for additional commentary. Myers full economic data and forecasts for 52 advertising and marketing categories 2010-2020 is available to members/subscribers at www.jackmyers.com.

Combined social, mobile and online-originated video advertising was $4.66 billion in 2012, according to Jack Myers Media Business Report data. Myers forecasts the three combined categories will increase to more than $66 billion in 2020. Below are data charts for each category sharing year-by-year advertising spending and annual increases. Myers distinguishes between online-originated video advertising and ad spending invested in digital video assets sold in connection with legacy media by companies such as Disney/ABC, CBS-TV, NBCU, Fox-TV, Conde Nast, New York Times and ESPN. Full details are available to subscribers for 52 media and marketing categories at www.jackmyers.com. For more knowledge contact Jack Myers at jm@jackmyers.com.

Source: Jack Myers Media Business Report, February 2013.

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Media Advisory Corp, Jack Myers and employees accept no responsibility for any action(s) taken as a result of this forecast.

2013-2020 are estimates.

References: Barclays Capital, BIA/Kelsey, CAB, Carat, Credit Suisse, Deutsche Bank Equity Research, DMA, eMarketer, Goldman Sachs, GroupM, IAB, JPMorgan Chase, Kantar Research, Universal McCann/Magna Global, Morgan Stanley, MPA, Needham Research, Nielsen, PQ Media Alternative Media Research Series, PriceWaterhouseCoopers, RAB, TVB, UBS, Verona Suhler Stevenson Communications Industry Forecast, Wachovia, Wedbush, Zenith Optimedia, IAB PricewaterhouseCoopers.

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