Mobile, Social and Online-Originated Video Ad Growth Rates 2012-2020

By The Myers Report Archives
Cover image for  article: Mobile, Social and Online-Originated Video Ad Growth Rates 2012-2020

The explosive growth of digital advertising this decade is being paced by mobile, online-originated video and social/word-of-mouth/conversational marketing. Combined, these three categories will increase from a 13% share of total 2012 digital marketing/advertising investment to a 41.5% share in 2020. Scroll down for additional commentary. Myers full economic data and forecasts for 52 advertising and marketing categories 2010-2020 is available to members/subscribers at www.jackmyers.com.

   
Jack Myers Media Business Report
Official Marketing & Advertising Spending Data and Forecast
2012-2020
(Not Including the Digital Revenues of TV Networks and 
Other Legacy Media Companies)
ONLINE-ORIGINATED VIDEO ADVERTISING
YEAR$% Change
20121,18075.0
20132,00770.0
20143,21160.0
20154,81650.0
20167,22450.0
20179,75235.0
201812,19025.0
201915,23825.0
202018,28620.0
AVG Annual % Change 2013-2015 60.0
AVG Annual % Change 2016-2020 31.0
Source: Jack Myers Media Business Report © 2013 
Jack Myers Media Business Report
Official Marketing & Advertising Spending Data and Forecast
2012-2020
MOBILE AND APP ADVERTISING 
YEAR$% Change
20122,30380.0
20133,81570.0
20145,87350.0
20158,80950.0
201612,77345.0
201715,96725.0
201819,16020.0
201920,6938.0
202023,17612.0
AVG Annual % Change 2013-2015 56.7
AVG Annual % Change 2016-2020 22.0
Source: Jack Myers Media Business Report © 2013 
Jack Myers Media Business Report
Official Marketing & Advertising Spending Data and Forecast
2012-2020
(not including display advertising)
SOCIAL /WORD-OF-MOUTH/CONVERSATIONAL MARKETING
YEAR$% Change
20123,30032.0
20134,62040.0
20146,23735.0
20158,42035.0
201610,94630.0
201714,23030.0
201817,78725.0
201921,34520.0
202024,54615.0
AVG Annual % Change 2013-2015 36.7
AVG Annual % Change 2016-2020 24.0
Source: Jack Myers Media Business Report © 2013 
   
   

Combined social, mobile and online-originated video advertising was $4.66 billion in 2012, according to Jack Myers Media Business Report data. Myers forecasts the three combined categories will increase to more than $66 billion in 2020. Below are data charts for each category sharing year-by-year advertising spending and annual increases. Myers distinguishes between online-originated video advertising and ad spending invested in digital video assets sold in connection with legacy media by companies such as Disney/ABC, CBS-TV, NBCU, Fox-TV, Conde Nast, New York Times and ESPN. Full details are available to subscribers for 52 media and marketing categories at www.jackmyers.com. For more knowledge contact Jack Myers at jm@jackmyers.com.

Source: Jack Myers Media Business Report, February 2013.

www.jackmyers.com

Media Advisory Corp, Jack Myers and employees accept no responsibility for any action(s) taken as a result of this forecast.

2013-2020 are estimates.

References: Barclays Capital, BIA/Kelsey, CAB, Carat, Credit Suisse, Deutsche Bank Equity Research, DMA, eMarketer, Goldman Sachs, GroupM, IAB, JPMorgan Chase, Kantar Research, Universal McCann/Magna Global, Morgan Stanley, MPA, Needham Research, Nielsen, PQ Media Alternative Media Research Series, PriceWaterhouseCoopers, RAB, TVB, UBS, Verona Suhler Stevenson Communications Industry Forecast, Wachovia, Wedbush, Zenith Optimedia, IAB PricewaterhouseCoopers.

If you are receiving this report, you are a registered subscriber to Jack Myers Media Business Report or are receiving it as part of a registered corporate subscription. As a subscriber, Jack responds personally to your e-mails, requests and comments. He is available to speak at your company events. In addition to Jack Myers Media Business Reports, your subscription underwrites MediaBizBloggers.com, Women in Media Mentoring Initiative, Jack Myers Wall St. Report, Jack Myers Video Media Report, plus our exclusive industry economic forecasts, trend forecasts and corporate performance research. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a subscriber you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com

Copyright ©2019 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.