Mobile World Congress 2015: Highlighting Augmented Reality Companies -- Dan Hodges

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This is the first of a four-part preview of the 2015 Mobile World Congress.

Mobile World Congress kicks off on Monday, March 2. A record 100,000 people are expected to attend. Last year's attendees included 4,500 CEOs with 46,000 C-Level executives. Over forty governments were represented along with almost 4,000 member of the press. Past keynote speakers include Mark Zuckerberg, Eric Schmidt and Bill Ford.

Here is the challenge. There are over 1900 companies that are exhibiting at Mobile World Congress. How do you sort and select the right companies to visit during your time there? Today, we are focusing on augmented reality. Annual revenues from Mobile Augmented Reality (AR) services and applications will reach $1.2 billion by 2015, up from just over $180 million last year, according to a Jupiter research 2014 study.

Here is a list of companies to note in the augmented reality marketplace.

Metaio is the worldwide leader in Augmented Reality software, research and technology. With over 10 years of experience in Augmented Reality and Computer Vision, Metaio serves over 125,000 developers with over 1,000 published apps. In total, Metaio's AR software reaches over 30 million consumers around the world.

Tokenlab is a studio that specializes in mobile experiences. They help customers do everything from design their business models to ship mobile applications, including development. They use techniques like design thinking, business canvas and lean startup methodology to build just the right thing. They value UI/UX design of applications as much as the engineering side.

Recon Instruments is the world leader in smart glass technology for sports and high intensity environments. Founded in 2008, Recon’s award-winning multi-patent and patent-pending technology platforms integrate a Heads-up Display (HUD) with a state-of-the-art microcomputer and sensor suite that provide performance.

ActiveMe provides and develops creative and interactive concepts based on the latest technologies (gesture control, augmented/virtual reality, touch). Their philosophy is to put the human being in the center of the interaction. They are aimed at marketers, communication agencies, event planners, integrators (screen suppliers) and retail actors.

Wikitude GmbH is the renowned pioneer in the Mobile Augmented Reality (AR) industry powering AR apps and solutions for smartphones, tablets and smart glasses. Its’ fully in-house developed AR technology is available through the Wikitude AR SDK and Wikitude Studio, enabling brands, agencies and developers to achieve their AR project goals.

Tomorrow we will review data companies.

Dan Hodges is CEO and Founder, Consumers in Motion LLC. He can be reachedat dan@consumersinmotion.com

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