Mobile World Congress 2015: Highlighting Data Companies – Dan Hodges

This is the second of a four-part preview of the 2015 Mobile World Congress.

The annual Mobile World Congress starts in six days. A record 100,000 people are expected to attend. Over 1900 companies will be exhibiting. How do you sort and select the right companies to visit during your time in Barcelona?

Today, we are focusing on data companies. Here is a list of companies to note in the data marketplace.

Cloudera is revolutionizing enterprise data management with the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data.

CAKE provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend in real- time. It empowers advertisers, publishers and networks with the insight to make intelligent marketing decisions.

New Relic is a software analytics company that makes sense of billions of metrics about millions of applications in real time. Their comprehensive SaaS-based solution provides one powerful interface for web and native mobile applications and consolidates the performance monitoring data for any chosen technology environment. New Relic’s 70,000 active accounts use its cloud solution every day to optimize more than 200 billion metrics for 3 million applications.

Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information.

Neustar, Inc. is a neutral provider of real-time information and analysis to the Internet. They provide accurate, up-to-the-minute insights, delivering trusted, data-driven intelligence enabling clients to make informed, actionable decisions in real time, one customer interaction at a time.

Wednesday, we will review data companies.

Dan Hodges is CEO and Founder, Consumers in Motion LLC. He can be reached atdan@consumersinmotion.com

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