Modern Marketing with Alan Cohen

By Andrew Capone NCC Media Archives

TMI returns with mash-up of music, media and messaging.

We speak to Alan Cohen, co-founder of Giant Spoon, MediaPost’s 2014 Creative Agency of the Year. Self-proclaimed as ‘An Everything Agency’, Alan discusses how Giant Spoon turns out clever marketing solutions that embrace cutting edge technology, despite the nature of today’s fragmented landscape. Their all-encompassing approach can be summed up by Cohen’s thought: ‘It’s not just screens anymore, anything can be considered media’.

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