Moviegoers Watching In-Cinema Pre-Shows Are Engaged With Advertising - Daily Data Sponsored by Screenvision
Today's Daily Data is sponsored by Screenvision
Perhaps it's the elated mindset of moviegoers as they enter their moviegoing experience…with good friends and family, ready to see their favorite star in their latest film, all settled in their seats with their concession snacks watching the preshow entertainment.
Additonal findings from the Jack Myers Emotional Connection® study illustrate the power of the cinema ad sector among moviegoers who, on average, are in their seats 20 minutes prior to the movie trailers are…
·twice as likely to agree with the statement "movie theaters have commercials that are interesting to me" compared to all moviegoers
·seventy-four percent more likely compared to non-moviegoers to "pay more attention to ads at the movies vs. ads on TV"
·nearly 2.5 times more likely to see ads shown at the theatre as a recommendation and more likely to purchase compared to non-moviegoers.
| Movie | Pay More | Ads At Movies Seen | ||||
| Theatres | Index | Attention | Index | as a Recommendation; | Index | |
| Have Ads That | To | to Ads In | To | More Likely To | To | |
| Are Interesting | All | Cinema vs TV | All | Consider Buying | All | |
| All Respondents | 24.8% | 32.6% | 18.4% | |||
| In Seats 20+ Minutes Before Movies Starts | 50.7% | 204 | 56.6% | 174 | 43.6% | 237 |
Source: Myers Research on the Emotional Connections of Audiences to the Media They Consume. Conducted online among 8,000 respondents aged 15-55. Daily Data sponsored by Screenvision.
