Mower Dominates Award Season with More Than 60 Awards and Recognition from Prominent Industry Competitions
The first half of 2022 has been a nonstop celebration for marketing, advertising and public relations agency Mower, whose work has received an abundance of awards and notable recognition from leading creative industry organizations, such as the American Advertising Federation, the Association of National Advertisers and the Public Relations Society of America. These recognitions underscore the successes of client campaigns across diverse industries, as well as Mower’s dedication to internal agency campaigns and worthy pro bono partnerships.
Among 60 accolades, below are some of the most notable:
Diversity Action Alliance, 2022 Best DEI Advocacy Campaign
Resulting from the success of the “Open Every Door” campaign created for One Hundred Black Men of New York, Mower was recognized by the Diversity Action Alliance for creating a 2022 Best DEI Advocacy Campaign. The Diversity Action Alliance is a coalition of public relations and communications leaders joining forces to accelerate progress in the achievement of meaningful and tangible results in diversity, equity and inclusion. The Best DEI Advocacy Campaign award is presented to an organization that has initiated an impactful and innovative external advocacy campaign to further progress in DEI for people of color within the past year.
New York State Tourism Industry Association, New Yorker Award
In recognition of selfless service to New York’s tourism industry and the outstanding impact of the 2021 “Roam the Empire” cause campaign, the New York State Tourism Industry Association (NYSTIA) awarded Mower with the first-of-its-kind “New Yorker Award.” The award serves as a special acknowledgement for Mower’s unique contribution to pandemic recovery in support of one of New York State’s most vital and heavily impacted industries during the pandemic.
B2B Marketing, 2022 US Agencies Benchmarking Report
Mower was named #6 of the top 39 U.S. B2B marcomms agencies by B2B Marketing in their 2022 U.S. Agencies Benchmarking Report. The sixth annual report recognizes the top B2B agencies based on financial performance, employee headcount and retention, and percentage of growth attributed to B2B-specific work over the past fiscal year. It is the definitive benchmark for B2B marketers looking to identify the top players in the industry.
Public Relations Society of America, Bronze Anvil Award
The PRSA Bronze Anvil Award recognizes the best of the best in public relations tactics that contribute to the success of overall programs or campaigns. Mower’s organic Instagram work for Westchester County Tourism & Film — designed to position the County as a destination “beyond the everyday” and support tourism recovery during the pandemic — won Best Use of Social Media, a competitive category that spanned all industries.
Association of National Advertisers, B2 Awards and Midsize Agency of the Year
The Association of National Advertisers (ANA) named Mower Midsize Agency of the Year. The prestigious honor was announced at the B2 Awards Gala during the ANA Masters of B2B Marketing Conference in Scottsdale, Arizona, where Mower also took home 14 campaign awards for client work and internal agency promotion. Mower’s winning campaigns span across a variety of the agency’s specialties, including Healthcare, Energy & Sustainability, and Travel & Tourism, demonstrating an ability to produce award-winning B2B work across diverse industries.
Association of National Advertisers, Global Ace Awards
The Global Ace Awards by ANA recognizes the best creative work in the B2B space across the globe along with the talented people who created it. Mower took home eight prestigious awards at the 2022 ceremony for two client campaigns and an internal agency rebrand initiative.
American Advertising Federation, National Advertising Awards
The American Advertising Awards (ADDYs) is the largest creative competition in the world with over 40,000 local entries competing in 200 markets coast to coast. Mower was recognized five times in the local Atlanta ADDYs and 15 times in the local Buffalo ADDYs. Three campaigns were then awarded at the district level, where winning local work competes with winners across multiple states. These campaigns then advanced to the final stage of the competition at the national level.
Healthcare Advertising Awards
The Healthcare Advertising Awards program, approaching its fourth decade, recognizes the top work in healthcare marketing and advertising. From a field of 4,400 entries, Mower was awarded 10 times across these healthcare campaigns: Loretto’s “Live Like Loretta”, Iroquois Healthcare Association’s “Caring Gene” and Catholic Health’s “Take Well With You.”
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
