MTV Networks and Broadcast Nets Lead in Online, Mobile and Multi-Platform Offerings

In last week's Jack MyersMedia Business Report, I shared insight on the general entertainment broadcast and cable television networks that are considered by ad executives to offer Quality Sales Organizations as a primary attribute. This week, I report on those networks that are personified by offering valuable Online, Mobile and Multi-Platform Opportunities, an attribute that ranks among the top two qualities for nine of the 12 television networks that primarily target youth and young adult audiences. Three of the four major broadcast networks are among the top ten networks ranked for this attribute. Future surveys are being conducted by Myers in the next several weeks to generate similar insights on news, sports and information networks and on online publishers. This week's subscriber-only report provides an overview of networks identified as offering Online, Mobile and Multi-Platform Opportunities among their top three attributes.

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.