MyersBizNet 2015/2016 Upfront Cost-Per-Thousand Inflation and Volume Report

By The Myers Report Archives
Cover image for  article: MyersBizNet 2015/2016 Upfront Cost-Per-Thousand Inflation and Volume Report

 

To download a PDF version of this report, click here.

MyersBizNet 2015/2016 Upfront Cost-Per-Thousand Inflation and Volume Report
   
MyersBizNet 2015-16 Upfront Volume 
   
UPFRONT SPENDING VOLUME:  2014-152015-16
Broadcast Legacy Revenue Volume:-7.9%-8.4%
Broadcast Digital Video Revenue Volume24.0%27.5%
Cable Legacy Revenue Volume-4.8%-10.0%
Cable Digital Revenue Volume16.0%15.0%
Syndication -10.0%
   
  MyersBizNet 2015-16 Upfront CPM Inflation/Deflation 
   
BROADCAST NETWORKS2014-152015-16
Primetime  
Primetime Average5.0%3.5%
ABC4.5%4.9%
CBS5.0%3.7%
NBC7.8%4.6%
Fox 2.5%-1.0%
The CW3.5%3.9%
Univision/Telemundo4.5%3.0%
   
Daytime 1.8%2.1%
   
Early Morning  
Early AM Average3.2%3.1%
ABC2.2%3.8%
CBS3.0%2.5%
NBC4.0%3.0%
   
Evening News   
Average3.7%4.6%
   
Late Night  
Late Night Average6.5%9.3%
ABC Nightline 4.4%
ABC Kimmel7.8%12.2%
CBS 4.5%6.9%
NBC7.5%9.9%
   
SPORTS 
NFL7.5%6.7%
Live6.0%4.6%
Other/News4.2%3.6%
   
   
CABLE  
Entertainment  
Broad Entertainment4.7%4.0%
Niche Entertainment3.6%3.4%
Hispanic2.4%1.0%
News2.4%2.3%
Youth 5.0%2.7%
Kids (Holiday)7.0%8.0%
   
SYNDICATION  
Tier 1 Top Performers5.0%3.0%
Tier 1 4.5%2.3%
Tier 22.0%0.6%
Tier 31.8%-1.5%
©Copyright MyersBizNet 2015   
All data is estimated. Data based on averages can be misleading, failing to accurately reflect the market variables and outliers. Among cable entertainment networks, for example, network volumes ranged from +18.0% to -30.0% and CPM variables were significant based on inventory management decisions. Percentages reflected in this report are based on the weighted averages derived from mutliple network and media agency groups. Percentages are rounded up/down to the nearest 10th of a point.
   
Copyright ©2021 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.