NBCUniversal's Peter Blacker On DE&I Sponsorship Opportunities and Identifying "Multicultural Rock Stars" (Video)
In this special episode of the Storytelling Revolution from the Cannes Lions Festival of Creativity, Peter Blacker, Executive Vice President, Agency Partnerships and Head of Diversity, Equity and Inclusion, Advertising and Partnerships at NBCUniversal shares the widespread initiatives his team has been spearheading across Peacock Ad Sales, the OMG relationship, Telemundo Ad Sales and DE&I sponsorship opportunities throughout the NBCU portfolio.
Blacker highlights the importance of One Platform, which provides a unique opportunity to partner with advertisers and reach diverse and engaged audiences with care, cohesiveness and courage. "By 2045, 43% of the United States will be Black, Indigenous and People of Color (BIPOC), and at NBCU we reach nine out of ten multicultural consumers every month, producing content and advertising experiences that meet people whoever and wherever they are," he says.
Listen to an effervescent conversation on the magic of fandom and the energy behind DE&I as you soak in the NBCU story on the one and only iconic hub of creativity on the Croisette!
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Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
