NETFLIX's Best Kept Secret Could Negatively Impact Some Major Pay Cable Channels - Steve Blacker - MediaBizBloggers

1. If NETFLIX figures out how to properly market and promote its new unlimited movies and TV episodes that include Weeds, The Sopranos, 30 Rock --and much more.

2. The one thing NETFLIX has failed to promote properly is that for just $8.99 a month one can now have unlimited access to 1,000 movies and TV episodes online or streamed instantly to your TV. Instead they are promoting a "Free Trial" without prominently and clearly telling you what the free trial is all about .

3. The new NETFLIX program is gaining viral support. If it starts to really catch on why would cable subscribers continue to pay much larger monthly fees per TV set to watch movies and episodes when one monthly $8.99 NETFLIX fee delivers so much of what they pay cable for.

4. NETFLIX's movie offerings are both current and classic. One can select movies by actor, genre, etc. The TV shows such as 30 Rock are commercial free.

5. Question: Why would the movie studios and cable channels provide product to NETFLIX for this type of loss leader program that can only hurt their business models, existing and future profits?

6. A current cable subscriber can have NETFLIX's new program for just $107.88 a year! Question: How does NETFLIX make any real money on this?

Steve's new book You Can't Fall Off The Floor - The Insiders' Guide to Re-Inventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King, Cathie Black, Chuck Townsend and 28 others; Blacker is still going strong today as a partner in Frankfurt & Blacker Solutions, LLC. His web site is blacker-reinventions.com and e-mail address is blackersolutions@aol.com

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