Access Confidential's New Business Know-How: Dec. 2015

Access Confidential
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Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.

Offer a free two week ramp up period as part of your comp proposal and show you have skin in the game.

Agencies must shift the perspective from being an expenditure to an investment.

Major reason for agency review? Agency became complacent with the brand business.

Follow @AARLisa and enhance your Twitter feed with the advice you need and turn to Access Confidential for expert info. Get profiles on 30K advertisers and find the contact information for the decision makers you need to reach at

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