In its definitive CMO tenure report, Winmo finds that female CMOs, which make up about 42 percent of tenures across industries, rotate up and out of roles about five months sooner than their male counterparts (37.5 months vs. 43 months).
This was the first year that gender parity was included in the report, which considered over 2,400 CMO data points across national advertisers with media spend above $2 million, investigating CMO tenure by duration, industry, and more. The report is the broadest and most conclusive examination of marketing leadership tenure to date.
On average, Winmo finds that overall CMO tenure is 43 months (3.5 years), while CMOs are more likely to rotate up and out of roles between 30 and 45 months.
"This report provides a level of granularity that’s never been covered for CMO tenures,” said Jennifer Groese, Winmo’s Vice President of Marketing. “Not all CMOs are the same, and this analysis sheds light on how marketing executives across different industries and of different genders typically rotate up and out of their current roles."
Beyond the high-level takeaways about CMO tenure and gender parity, Winmo’s report also delves into more specific findings within industry and gender. Key takeaways include:
Photo courtesy of Winmo.
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