I have heard that, when it comes to data, clients are like snowflakes: Each of them is unique in what they need. In a media ecosystem that is rapidly transforming, the uniqueness of each client's competing needs is one challenge that Nielsen is facing head on.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.