Nielsen’s Steve Hasker on Audience Measurement, Data Integration and Wireless Electricity
In 2015, the average American consumed about 64 hours of media a week, more and more of it on mobile devices and through digital subscription services.
In this wide-ranging interview, Jack Myers talks to Nielsen’s Global president, Steve Hasker, about how the company’s Total Audience Measurement strategy keeps track of viewers, wherever and however they consume media, and how Nielsen plans to tackle the measurement and data challenges created by future technology trends, from the internet of things to driverless cars and wireless electricity.
Click to watch theSteve Hasker and Jack Myers Video Shoot.
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
