Nike, HTC, Royal Caribbean, Samsung & more - [L]earning Media

Nike Sells Shoes Via Virtual Reality

Brand Channel 4.11.2013

When people buy shoes, they generally want to take a look at the actual product and put them on their actual feet, but Nike is trying something new that may have folks at least asking for the shoe before ever seeing the real deal. Nike is using holographs in three different areas of Amsterdam to generate interest in its new Nike Free 5.0 running shoes. Welcome to the future of marketing. Who needs reality?

Royal Caribbean Fills Virtual Ship With Celebrities

Adweek 4.16.2013

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category and to have people understand that Royal Caribbean is very different," said Lisa Bauer, Royal Caribbean's EVP of global sales and marketing.

HTC Tries Branded Entertainment to Promote 'Facebook Phone'

Brand Channel 4.12.2013

Ahead of its April 19 release date, the HTC One is making its debut... in a series of branded entertainment videos for the "Facebook Phone," which features the fully-integrated Facebook Home app for a social experience like no other.

Oreo's "Dunk in the Dark" Strategy and the Future of Real-Time Marketing

Fast Company 4.18.2013

By now, many of you have already been inundated with the never-ending flurry of expert commentary and opinions related to our industry's latest infatuation, real-time marketing. Of course, we all know Oreo's exquisitely timed and provocative tweet during the Super Bowl set the benchmark for breakthrough marketing on one of the world's most visible stages.

Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads

Adage 4.16.2013

Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate -- if its asking price is met. The social network still hasn't finalized the format of the video ads, but it's been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.

Why Brands Should Be Human on Social Media

Mashable 4.17.2013

The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media? Is it having a fun and engaging brand? Speaking in every day, colloquial language? Establishing a more relatable — even intentionally non-corporate — online presence?

Ways to Leverage Your Social Media Marketing Efforts

Sociable Blog 4.15.2013

If you take a glance of today's web, it seems to be dominating with social media. People over the web seem to be moving around the sites like Facebook, Twitter, YouTube, LinkedIn, Google +, etc. These social media sites are the best way to stay connected with friends and family, share images and videos along with carrying out the number of things over these platforms.

Samsung, Wieden & Kennedy Rule Ad Age's 2013 Viral Video Awards

Adage 4.16.2013

Ad Age's fourth annual Viral Video Awards honors the branded content that people choose to watch. This year we had a strong pack led by video marketer of the year, Samsung, which established itself last year as a best-in-class tech marketer, and agency of the year, Wieden & Kennedy Portland, which landed more different brands on the Viral Chart more times than any other agency.

Is Editorial the new E in E-commerce?

E-consultancy 4.12.2013

Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction. However, the road from inspiration to transaction has often been a bumpy one.

The State of Pinterest: What Content Marketers Need to Know Now

Copyblogger 4.11.2013

The buzz about Pinterest seems to have calmed down a bit in the last few months, but it's still a very powerful tool for content marketers. According to a study by the social media analytics firm Simply Measured, 69 of the world's top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.

Five Ways That a Video Blog Can Work Wonders for Your Brand

MarketingProfs 4.18.2013

Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.

Twitter Launches Twitter #music App and Service

Mashable 4.18.2013

Twitter's new standalone music service finally arrives today on your desktop, but even more importantly, on your go-everywhere iPhone. The social media company unveiled the new service on Good Morning America and in a blog post. Called "Twitter #music" — yes, the hashtag is intentional —the app "uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists," Twitter wrote in the post.

How Video Advertising Can Help Build Emotional Connections For Your Brand

Adotas 4.15.2013

Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy's, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise, has yet to even come close.

The Best Examples of Meme Marketing

Sparksheet 4.10.2013

With the rise of banner blindness, ad-blocking technology, and streaming services that allow any savvy internet user or television viewer to decide when, where and whether they are served up an ad, it's more difficult for brands to reach the public than ever before. For modern marketers, it's no longer about forcing a promotional message in front of an audience, but rather about finding effective ways to convince consumers to allow them an audience at all.

New From the [L]M Blog

The Reclaimed Joy of "April Fool's Day"

4.14.2013

The glory days of being able to pull off a successful April Fool's Day prank without any repercussion usually dwindle after the age of 12. Silly April Fool's Day jokes and a professional setting don't always mix, and are often frowned upon, unless you work in the marketing or public relations industries.