Nine Contributing Attributes Defining Media Company Value Among Advertising & Agency Executives
Jack MyersJack Myers TomorrowToday Economics Archives
Contribution of each attribute to the media planning and buying decision-making process.
Source: 2017 Jack Myers TomorrowToday Media Brand Equity Valuation Study.
Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award. His...