Nine Contributing Attributes Defining Media Company Value Among Advertising & Agency Executives
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Contribution of each attribute to the media planning and buying decision-making process.
Source: 2017 Jack Myers TomorrowToday Media Brand Equity Valuation Study.
Jack Myers, author of The Future of Men: Masculinity in the Twenty-First Century, is a recognized cultural visionary, award-winning documentary film producer, advisor to hundreds of leading corporations on media and technology trends, and founder of&n...