No Monday Morning Quarterbacks in Media - DailyTRA - MediaBizBloggers

It’s first and 10 on the 20 yard line with 15 seconds left in the game. As the quarterback hikes the ball, the receiver runs toward the middle of the field, stops 15 yards out, and cuts back toward the sideline. The QB throws the ball and…touchdown! In the NFL, every team has a game plan determining what plays they will run during the game. Like a NFL team, every advertiser and agency has a game plan on how to communicate their message to The Right Audience™. In the case of Coffee Purchasers drinking their cup of Jo the next morning, football games may be alright however, by using TRA’s Media TRAnalytics^®, advertisers can now find their desired purchasers and discover that programs such as The Closerare their homerun programs!  Using TRA keeps you in the game and winning by finding The Right Audience™ to drive ROI.

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