Not All Holiday Traditions Should Stick - DailyTRA - MediaBizBloggers

It is that time a year again, family gatherings and holiday pictures and probably many other traditions! It seems sometimes, changing things up a bit would be more fun.  In fact, there is a media tradition that could use a change – the traditional way of planning and buying media on age, gender demos alone. This tradition limits the effectiveness of media dollars by not focusing on finding “The Right Audience™” for the particular brand’s purchasers.  If you want your message to stick (like those mashed potatoes will at your Holiday dinner!), to drive your sales, you should use TRA’s patented Media TRAnalytics® to improve your sales driven from television. Below, the Hair Spray/Spritz messages will “stick” with purchasers of this category best on Pawn Stars, The Closer, and American Pickers. Consider a new look, a new tradition, and enjoy your holidays this season with improved sales!

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