Notice Something Different with Fire Island Ferries and Water Taxis this Summer?
At the start of this summer, passengers aboard Fire Island Ferries and Fire Island Water Taxis saw vibrant new displays on their journey. As part of the Ferries’ and Water Taxi’s new advertising program, the campaigns are not just bringing PSAs up close to passengers -- but they are also offsetting ridership costs and maintenance fees for the vessels.
One of the first campaigns running on the vessels is promoting Northwell Health's South Shore University Hospital, recognized by the U.S. News as one of the best Regional Hospitals.
Most recently, Bumble launched an exciting campaign with a focus on a younger demographic during the 4th of July weekend.
“As we embark on this new advertising program in the Fire Island community, passengers can look forward to campaigns from local partners and national clients,” said Helen Roldan, Director of Communications and Public Affairs for Ballyhoo Media, the advertising arm for the local program. “This program is meant to not only help promote businesses and organizations, but also to keep ridership costs at bay and support additional maintenance for the local vessels.”
Ballyhoo Media is known for their expertise in creating impactful outdoor advertising campaigns in both the passenger vessel industry and out-of-home advertising industry. For more information, visit: https://ballyhooboats.com/fire-island-ferry-advertising/
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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Helen Roldan
Helen received her Master’s degree from Florida International University and her undergraduate degree from the University of Florida. As Director of Communications and Public Affairs at Ballyhoo, she spearheads consumer-facing public relations efforts.…
