NYTimes TV Ratings Story is Misleading

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

In advance of the network TV Upfront season, sellers, as usual, are bullish. Buyers are bearish, arguing that demand is not materializing and there are few dynamics that will justify significant pricing increases. A recent New York Times article pointed to sharp declines in viewing to ABC, CBS, NBC, Fox and the CW, but my analysis shows only slight declines. Watch this week’s Video Media Business Report below and at www.jackmyers.com. My full broadcast and cable Upfront forecast is available to subscribers at JackMyers.com. Reviews of Upfront presentations are availablehere.

To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

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