America’s leading Italian restaurant, Olive Garden, will be releasing its first new television ad campaign in ten years. According to a recent article from Restaurant Magazine , the campaign will introduce a “Go Olive Garden” tagline and illustrate how the restaurant provides a place – and many reasons – for families and friends and others to connect. The campaign, debuting October 7, and developed by Grey New York, highlights the many ways Olive Garden is evolving its food, wine, atmosphere and service to provide greater value, choice and variety.
Olive Garden, a subsidiary of Darden Restaurants, Inc. generates an average of $4.5 Million in annual sales per location across 792 locations. Carrabba's Italian Grill, its closest competitor, has approximately 235 locations and according to Yahoo Finance, generates an average of $3 Million in annual sales per location. Out of the top 5 ranked television markets, there are no Carrabba’s locations in Los Angeles. Click to View Interactive Chart
Median Household Income: Matching the broadcast groups households to the U.S. Census Data. This includes the income of the householder and all other individuals 15 years old and over in the household, whether they are related to the householder or not.
Total Sales: Includes the sum of the average unit sales per location in each market.
Darden Restaurants, Inc. reported that in 2012, Olive Garden generated $3.6 Billion in sales across its 732 locations with an average of $4.5 million in sales per location. New York, Olive Garden’s flagship market with 42 locations, generated approximately $190 Million in sales. Click to View Interactive Chart
Households: Determined by matching the FCC contour maps to the U.S. Census Data county maps and then tallied on market basis.
Total Sales per Market: Includes the sum of the average unit sales per location in each market.
According to an article by Nation’s Restaurant News , research firm Ace Metrix conducted a study of the most effective TV advertisers in the restaurant industry. After asking thousands of survey respondents to rank brands’ TV commercials based on how persuasive and watchable they were, Ace Metrix calculated its proprietary Ace Score for each restaurant. Olive Garden ranked the highest with an average Ace score of 624. Ruby Tuesday’s received an average Ace score of 609, followed by Applebee’s with a score of 607 and Outback Steakhouse at 603. Click to View Interactive Chart
Locations: Advertiser locations are sorted by zip code and matched to markets. Location data is licensed from a third party. Data is adjusted to match the total locations reported by advertisers.
Population: Estimates are made for the United States, states, counties, places, and metropolitan areas within the United States. The U.S. resident population includes all persons who usually reside in the 50 states and the District of Columbia, but excludes residents of the Commonwealth of Puerto Rico and the Island areas under U.S. sovereignty or jurisdiction (principally American Samoa, Guam, United States Virgin Islands, and the Commonwealth of the Northern Mariana Islands). In addition, the U.S. resident population excludes U.S. Armed Forces overseas and civilian U.S. citizens whose usual place of residence is outside the United States.
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