Omnichannel Omnivores: New Consumer Pathways
Wavemaker Business @ Bloomberg Media
In an always-on culture, the paradox of choice looms large. But, as new technologies unify the digital and physical experience, brands have a unique opportunity to curate customized, relevant experiences to drive point of sale. Read how retailers are responding to these shifts and what marketers are doing to influence the path to purchase in an omnichannel world.
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