One year ago, I published my overview of the impact of digital video on the network TV Upfront. It proved to be not only prescient but the points and issues I raised then remain relevant this year. I asked last year, “Will Newfront presentations impact on the traditional Upfront market this year and translate into meaningful incremental revenues for online video sites?” Watch my Video Media Business Report here for perspective on how last year’s Upfront and this year’s Upfront are amazingly similar.
Originally posted 5/2/12
This year’s network television Upfront is shaping up to be the most interesting in years – maybe the most interesting EVER! There is growing disparity between the expectations of the networks (and Wall Street) and the wary realities being put forward by media buyers. Compounding these differences is the emerging digital video marketplace as evidenced by this month’s “Newfront” digital content presentations from 15 companies including Vevo, Hulu, Google/YouTube, Aol, Yahoo, Microsoft, IAC and Alloy. Will these Newfront presentations impact on the traditional Upfront market this year and translate into meaningful incremental revenues for online video sites? Watch this week’s Video Media Business Report to find out, and read Jack’s full Upfront forecast (Members-Only) at www.JackMyers.com.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.