Optimizing Your ROI With Auto Categories That Work - Daily TRA

Who’s watching History Channel’s hit show, Pawn Stars and what are they driving?   By using TRA’s Media TRAnalytics®, advertisers are able to find out the answers to these important questions.  The easy to use tool allows users to match TV viewing with purchases in order to target The Right Audience®. These advertisers can now find out that viewers of Pawn Stars are purchasing vehicles in the Domestic, Small/Full Sized, Truck, Ford, and Pontiac Categories.  With this information, advertisers are able to manage their media spend by eliminating waste and ineffective advertising. With this knowledge, there is no reason for advertisers of these categories not to optimize their ROI. To learn more, please visit www.traglobal.com.