In this episode of our LGBT+ Advancing podcast, Dr. Kryss talks with Angel Bellon, Senior Director of Insights & Cultural Intelligence for Paramount Ad Sales, who begins by admitting that he just may be a galaxy defender (or perhaps he just dresses like one). Later, they explore Paramount’s recent research on what impacts viewers and why. Do you know just how impactful it is when a business donates to anti-LGBT+ politicians? If not, you may be making a huge mistake! For those wanting to avoid making such an error, Angel offers an excellent analogy of how to keep inclusion from only happening during Pride month by baking affirmation and acceptance into the workplace throughout the entire year.
Plus, find out what makes Angel able to give us insights into the top trends in media. He teaches Dr. Kryss what it means to be a trend forecaster, dispels some myths when she connects it to Saturday Night Live, and helps us all to understand why trend forecasting truly matters. He clues us in not just on what’s going on but also where you need to be heading if you want to stay on top of the latest media trends. Are Angel Bellon and Dr. Kryss trending? Are they trendy? Find out when you tune in!
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