Many soccer or "football" fans across the globe associate the sport's most famous tournament with summertime. But for the first time, the men's World Cup is going to take place towards the end of the calendar year, as it kicks off November 20 in Qatar. New York Interconnect's Colin Langan forecasts that viewership may be even higher than four years ago and beyond as soccer kicks off this week. He joins Justin Paura on our View from the Grandstand podcast to discuss the impact of the United States being in the World Cup, how NYI reaches viewers, and what will make this year's tournament so unique.
You can watch the full interview above, or listen wherever you download your podcasts: Apple, GooglePodcasts, iHeartRadio, Pandora, Stitcher and TuneIn.
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.