The Latino population in the United States has reached nearly 58 million since 2016 and has been the principal driver of U.S. demographic growth, according to the Pew Research Center. And yet many in the community have felt marginalized due to the current political climate.
These unique cultural challenges and the growing potential of the U.S. Hispanic Market will serve as the backdrop to the 2nd annual Hispanicize CMO & Diversity Summit, expanded to two full days on April 17-19, and leading in to the 9th annual Hispanicize 2018 event on Latino trends, taking place in Miami.
Unlike the rest of the main Hispanicize event, to best focus on the need for proper messaging and positioning, attendance at the CMO & Diversity Summit portion of the event is restricted only to brands, marketers, media companies and agencies. Topics will center on diversity and inclusion, multicultural trends and research case studies as well as Latino social media/digital best practices. "Our agenda pulls no punches in examining the diversity issues Latinos are facing in America today as well as the terrific trends and case studies that bolster why the Hispanic Market is more important than ever before," said Claudia Romo Edelman, co-chair of Hispanicize 2018 and Special Adviser to the UN Office of the SRSG for International Migration (OSRSMGIM).
Two of the top presentations underscore the intent: Edelman Chief Executive Officer, Richard Edelman, will discuss "What Latinos Are Saying About Trust in America," while Quantcast Chief Marketing and Communications Officer Steven Wolfe Pereira will speak on the topic of "Invisible: A Reality Check on Latinos in Corporate America." Additionally, key speakers will expand upon how brands tell their story -- such as Aflac's Chief Brand and Communications Officer, Catherine Hernandez-Blades, on "The World Needs More Storytellers: How to Unlock the Potential of Your Unique Story" and Colin McConnell, Chief Brand Officer for Prudential Financial, on "The Transformation of a Stodgy Brand into a Cutting-Edge One that Drives Conversation."
The "Who's Who" of speakers and brands presenting at the summit will also include C-suiters from companies ranging from Wells Fargo and iHeartLatino to Publicis, CVS and Johnnie Walker. Sample sessions include:
"The Moral Imperative: How Brands Are Forcing Agencies to Take Diversity Seriously"
"CVS y Más: Growth through Hispanic Initiatives"
"Latinos Hallmark: The Evolution – not the Revolution – of a Brand"
"Pasión for Sports: How Hispanics are Driving the Future of Sports Marketing in the U.S."
"Multicultural Digital Trends in 2018 Townhall"
"Johnnie Walker Case Study"
"VR/AR: Why Mixed Reality Has Arrived and What Brands Can Do About It"
The Hispanicize CMO & Diversity Summit is part of Hispanicize week that also includes the Hispanicize Diversity Marketing and Communications Career Fair, Hispanicize U (a dedicated program for college seniors), a dedicated Hispanic content creators industry track and two awards programs. Summit registration is now open.
The parent program, Hispanicize 2018, has also undergone a revamp; now three full days of sessions and breakout workshops will follow in the same Miami venue from April 17-19, with the goal of serving as a launch pad for creative endeavors, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico. This year's 9th annual event has also placed a bigger spotlight on its Latinx Content Creators Showcase.
With the stepped-up goal of bringing more creators together with brands and agencies, organizers of Hispanicize 2018, previously known as the DiMe Summit, put together a strong line-up of speakers and new sessions. The more cohesive agenda will be fully integrated into the overall event, with daily themes for the content creators track curated to deliver more substance for attendees. This year, the showcase kicks off with an inaugural "Brands Love Content Creators Speed Dating Breakfast" featuring fast-paced business networking between creators and the brands who want to work with them in a wide range of categories from retail to beauty, tech and travel. The Latinx line-up also includes high profile speakers -- from actors and comedians, podcasters and musicians to marketers and brands.
Hispanicize Miami claims status as the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship and is expected to draw more than 2,000 influential Latino professionals over three days. Like the CMO & Diversity Summit, the Hispanicize Media Group's event will also take place in downtown Miami's JW Marriott Marquis hotel.
Click the social buttons above or below to share this story with your friends and colleagues.
The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.