Programs With The Strongest Dog Food Buyer Audiences - DailyTRA - MediaBizBloggers

Today, DailyTRA is showing the top programs ranked, you guessed it, not on ratings, but by Purchaser index – for the Dog Food Buyer category. As mentioned previously (click here), Dog Food advertisers can find “The Right Audience™” by leveraging TRA’s Media TRAnalytics®, the combination of ratings and purchase behavior.  Among programs airing in September 2010, with at least a .5 household rating nationally, these are the top 10 ranked ad-supported programs for Dog Food buyers.  While it is still a mystery if dogs watch television, their owners do – and only TRA can help you find them to drive ROI.

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