Purchaser Ratings Show Bloomberg TV Attracts Affluent Viewers- DailyTRA

Traglobal
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Affluent Viewers love TV, according to the annual Mendelsohn Affluent Survey, which means advertisers such as luxury car makers BMW and Mercedes wanting to attract those viewers must know which networks to include in their media buy. TRA’s StoryFinder™ uncovered Bloomberg Television, an unrated network for now, as one of the best places to advertise luxury car brands. Networks armed with this knowledge can now increase their market share by adding more advertisers to their portfolio. To learn more about StoryFinder™ and TRA’s Media TRAnalytics®, please visit www.traglobal.com.

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