Purchasers Make a Difference in Media ROI - DailyTRA - MediaBizBloggers

The peek into the lives of characters in MTV’s Jersey Shore allows viewers to watch them primp before they head out for an evening of entertainment. It seems as if these viewers also are taking a lesson or two from the characters as they purchase more Shaving Cream than viewers of other top 10 rated cable programs.

This is an example of how Media TRAnalytics® can aid advertisers in selecting programs that have the greatest concentration of their purchasers to avoid wasting dollars reaching non-purchasers. Improve your media ROI by using purchaser targets instead of age/gender demographics.

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