Q&A: Bank of America on Automation, Programmatic and TV

In the photo above, Jay Sears of Rubicon Project, Arun Kumar of IPG's Cadreon, Stephan Beringer of Publicis' VivaKi, Ashwini Karandikar of Dentsu Aegis Network's Amnet, Adam Shlachter of Digitas and Lou Paskalis of Bank of America discuss ad automation issues of the day in Cannes, France.

Your Name:Lou Paskalis

Your Company:Bank of America

Your Title:Senior Vice President Enterprise Media and Communications Executive

SEARS: What do you read to keep up with politics, art and culture?

PASKALIS: Vanity Fair, Variety, Politico, everything related to Formula One racing.

SEARS: What do you read to keep up with friends?

PASKALIS: (You) assume I want to.

SEARS: What do you read to keep up with our industry?

PASKALIS: Twitter feeds, ReCode, everything ever written by Michael Kassan or Michael Brennan, people's faces in meetings.

SEARS: What's your favorite commercial of all time?

PASKALIS: Dear Sophie

SEARS: With regards to advertising automation and programmatic, what are Bank of America's three biggest company-wide initiatives in 2015?

PASKALIS:

1. Reduce Fraud
2. Enhance Viewability
3. Prioritize context

SEARS: What two or three events or happenings will accelerate the automation of television?

PASKALIS:  So, none of your f*cking business and we are moving backwards on the adoption curve because of fraud, viewability and the lack of prioritization of page level context.

SEARS: Transparency -- on media costs, on data, on inventory -- has become a lightning rod issue. Should transparency be a negotiated benefit for the advertiser client, yes or no?

PASKALIS: All over this issue. Placing the onus on vendors to comply.

SEARS: If you could go to the airport right now with friends or family and fly anywhere in the world for vacation, who would you take and where would you go?

PASKALIS: Cappadocia in Turkey.

SEARS: If you could create an endowment to fund any existing non-profit you designated, what lucky non-profit organization would that be?

PASKALIS: Anything that is dedicated to peaceful conflict resolution.

SEARS: What is your favorite restaurant in the world?

PASKALIS: Grotto di Santa Caterina, Siena, Italy.

SEARS: Thanks, Lou!

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