Reach Movie Goers When They Watch TV - DailyTRA - MediaBizBloggers

TRA’s Media TRAnalytics® can help you find the best day of the week to reach those who attend movies on opening weekend. According to Kantar Media Research, for the month of September 2010, movie advertisers are spending close to a third of their Network TV spending on Sunday, but Sunday is one of the lower viewing days among households that attend movies on opening weekend. To reach these movie attendees; Movie advertisers should consider reallocating their TV spend to Wednesdays.

TRA’s patented Media TRAnalytics® provides “The Right Time” insights for advertisers, agencies and media companies to plan, buy and place their advertising such that all parties maximize ROI.

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