Viewers of 30 Rock, NBC’s television comedy series, have a high Purchaser Rating Points™ Index (above 120) for Shaving Cream. Other categories that also ranked high are Hand & Body Lotion and Skin Care products. Viewers of 30 Rock are spending money on beauty products. Advertisers of these products no longer need to rely on inadequate plain old ordinary ratings (POOR) to try and figure out their media buys.
Now using TRA’s Media TRAnalytics®, advertisers can see who is watching which programs and what products they are buying. With this vital information, advertisers such as Gillette, Dove, and Pantene can now find The Right Audience® for their products, thereby eliminating wasteful spending while increasing revenue and ROI!