Replace Freeloading Audiences With The Right Audience® - DailyTRA

Deal or No Deal, the game show with a bevy of beauties holding your luck in briefcases, has turned into a hugely successful program since its launch in 2008. With Howie Mandel as its host, Deal or No Deal is really a guessing game of chance with a banker along the way whose job it is to step in and offer you a sweet enough deal to walk away if your odds of winning the million increases. Using TRA’s patented Media TRAnalytics®, we can not only help you understand which types of product purchasers are watching the show, but we also empower Advertisers so that they no longer have to gamble with their media spend by using guesswork.  Now you are able to eliminate the waste of freeloaders and maximize ROI with The Right Audience®.

In the example below, TRA’s StoryFinder™ reveals the top and bottom five categories based on Purchaser Rating Points™ for GSN’s Deal or No Deal. To find out more about Media TRAnalytics®, please visit http://www.traglobal.com.