Retail Media: Hidden $50B Giant That's Disrupting TV Ad Spending (Video)

By Jack Myers ThinkTank Archives
Cover image for  article: Retail Media: Hidden $50B Giant That's Disrupting TV Ad Spending (Video)

Watch Jack Myers Think Tank on the hidden $50 billion retail media business that's disrupting the purchase funnel. Hear opinions from Rich Lehrfeld (Walmart Connect), Luke Kigel (Walgreen's Media Network), Ron Amram (Mars), Amanda Mollett (Spark Foundry), Kabir Ahuja (McKinsey), Cara Lewis (dentsu), Shenan Reed (L'Oreal), J.C. LaPierre (PwC), Michael Nathanson (Moffett Nathanson) and Michael Kassan (MediaLink).

Jack Myers comments, "I've rarely experienced the consensus that exists around the growth and impact of retail media." Watch the video above.


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