Retail Media: Hidden $50B Giant That's Disrupting TV Ad Spending (Video)
Watch Jack Myers Think Tank on the hidden $50 billion retail media business that's disrupting the purchase funnel. Hear opinions from Rich Lehrfeld (Walmart Connect), Luke Kigel (Walgreen's Media Network), Ron Amram (Mars), Amanda Mollett (Spark Foundry), Kabir Ahuja (McKinsey), Cara Lewis (dentsu), Shenan Reed (L'Oreal), J.C. LaPierre (PwC), Michael Nathanson (Moffett Nathanson) and Michael Kassan (MediaLink).
Jack Myers comments, "I've rarely experienced the consensus that exists around the growth and impact of retail media." Watch the video above.
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Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
