Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1
Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work.
Key topics include
- the consolidation of holding companies,
- the challenges of scaling media, data, and tech
- the future of large agencies versus niche specialists.
Rishad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead. Tune in to hear Rishad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential!
CHAPTERS: 00:00 -
Intro 00:40 - Rishad Tobaccowala Joins the Show
01:27 - Omnicom IPG Merger Analysis
11:15 - Future Implications of Omnicom IPG Merger
15:18 - Impact on Other Companies
18:45 - Future Trends for Businesses
22:00 - Client Strategies for Success
27:33 - End of Part 1
Posted at MediaVillage through the Thought Leadership self-publishing platform.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.
Mike Linton
Mike Linton has held numerous marketing, general management, and board of director positions throughout his career. Most recently, he served as Ancestry’s Chief Revenue Officer where he led global consumer and product marketing with a focus on profitab…
