S4 Capital’s Wesley ter Haar: Digital Moneyball for Brand-Building (VIDEO)

By The Storytelling Revolution Archives
Cover image for  article: S4 Capital’s Wesley ter Haar: Digital Moneyball for Brand-Building (VIDEO)

Global digital champion and change-agent Wesley ter Haar is the founder of MediaMonks and Executive Director at S4 Capital -- a digital-first, new-era digital advertising and marketing services company established by Sir Martin Sorrell in May 2018. Today, S4 Capital has a market cap of $1.5 billion and 2,550 people in 30 countries globally. It achieved Unicorn status in a little over a year, unique in our industry.

Wes co-founded MediaMonks in 2001 to wage war on mediocre digital production, working tirelessly to grow MediaMonks into a creative production powerhouse with global reach and recognition. 

Wes shares how MediaMonks is part of a portfolio of interconnected businesses incentivized by one unitary P&L, disrupting the traditional holding company agency model. From "Moneyball for Brand-Building" to Next Gen Gaming in New Delhi, Wes enlightens us with what it will take to win in an ever-demanding digital terrain where purpose meets profit, performance meets branding and brands are elevated to the top of their game.


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