A few weeks ago, Sheereen Russell was going through a particularly hectic day. "I was a hot mess," said the Executive Vice President, Ad Sales and Inclusive Content Monetization at Warner Bros. Discovery. When she and her team got on a call with Procter & Gamble, she immediately asked everyone to forgive her appearance; she didn't look as put-together as she would have liked. The topic of the meeting was a campaign called Unbecoming, which addresses the sense many African American women have that they always need to look polished and presentable in order to engender a sense of dignity. And it suddenly hit her: "Oh my gosh, this is like life imitating art."
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.