AspireTV has recently released its strategic Upfront strategy for the new season. Already a leading voice in content focused on the black audience, the network continues to solidify its position as a black culture and urban lifestyle brand. Led in that effort by general manager Melissa Ingram, it has committed to serving the highly desirable audience of black consumers that still manage to be underserved by mainstream content providers. In the interview below, Ingram shares her thought process on AspireTV's strategy, behavioral trends in the African American marketplace and where AspireTV is headed next.
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