Download Today: Share Distribution of National TV Ad Spend

By The Myers Report Archives
Cover image for  article: Download Today: Share Distribution of National TV Ad Spend

Jack Myers TomorrowToday forecasts an increase in annual national TV ad spend between 2017 and 2020 of $5 billion.  National TV is expected to grow by 5% from 2019-2020.  That growth rate is consistent with an Olympic/election year bump; not necessarily an indication of sustainable growth.  National TV ad spend includes cable/satellite network TV, broadcast network TV, broadcast syndication, broadcast/cable digital assets (such as Hulu), and interactive/VOD & addressable TV.             

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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