Download Today: Shopper Marketing Spend and % of Total Marketing Communications Continues to Decline
Jack Myers TomorrowToday forecasts that shopper marketing's share of total marketing communications spend will drop by 10 percentage points from 2017 to 2020. The growth of digital alternatives is driving the decline. New vehicles like search and mobile marketing deliver direct to consumer connectivity targeted to the point-of-sale for shopper marketing investment. Shopper marketing includes direct-to-trade promotion/slotting allowances, FSI's/consumer promotions, direct mail/e-mail marketing and yellow pages.
Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950. If you have trouble downloading our report, please email maryann@myersbiznet.com
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
