As Richard Adler, a fellow at the Institute for the Future, wrote in recode last week, when the Telecom Act was written and passed in 1996, Amazon was just a year old online bookstore, Google’s founders were graduate students at Stanford and Mark Zuckerberg “was 12 years old and in junior high school.” There have a few changes in the eco-system of communications and media since then.
Just a few? Well, no. Lots. Lots and lots of consolidation. One of the Baby Bells even got so big (absorbing other Baby Bells) it bought the shell of American Telephone and Telegraph and changed its name from Southwestern Bell to AT&T. The Baby Bells that escaped being bought by AT&T wound up part of Verizon. They, in effect, split the country.
Meanwhile, AT&T grabbed the larger satellite provider, Directv, becoming the company with the most monthly subscribers to a video service. And Verizon will soon double down on digital content with AOL and Yahoo (well, probably).
That ’96 Telecom Act didn’t foresee those changes. Heck, back then most folks thought the Internet was AOL dial up.
The huge companies of today that rely on our fiber/cable infrastructure didn’t exist back in ’96. Back then, newspapers, broadcast television and magazines dominated the news business driven by robust advertising revenues.
Today, according to a number of studies Google and Facebook represent about 85% of digital advertising. Quite a lot of that advertising drove the development of profitable “fake news.” So, yeah. When you look at all the changes, it’s past time to write a new Telecom-Internet-TV-Media-Copyright-Communications.
The big question is, who’s gonna do it? The current Republican majority? The Trumpian White House? With or without Federal Confusion Committee input?
Just a thought: Be careful what you wish for …
Random Notes w/Predictions
So, what should we wish for? Net neutrality without Title II? No rate regulation at all? Changing copyright to make it easier for other in-home devices? Looking to the folks running the relevant Congressional committees and sub-committees and the new Chairman of the FCC, anything is possible.
Here’s what I think will happen over the next decade, no matter what happens to the relevant laws and/or rules:
No telling how long before competition gets back on top … again.
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