Soft Laundry, Good. Soft Media Impact, Bad. - DailyTRA

Everyone loves the smell and feel of laundry fresh out of the dryer. Towels and sheets that are as soft as baby’s skin are wonderful. Soft sales impact from your media plan however will make you cry like a baby – and rightly so. Now you can know and improve the product sales impact of your television media with TRA’s patented Media TRAnalytics® system that helps you find The Right Audience™ for the products you want to sell. Proven case studies done by TRA and advertiser clients demonstrate the power of Purchaser Targets above and beyond the traditional age/gender demographic targeting. Learn more about how you can tumble your media investment on the high spin cycle with TRA so your media plans come out smelling and feeling ready to be embraced by all.

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