Something Good from 2020: Three Great Pro-Social Brand Partnerships
Our TV/Video Download correspondent identifies three of her favorite pro-social brand partnerships from 2020.
Lay's and NowThis helped save lives with the Lay's Smiles program that honored people who help out in the communities while pulling together a massive donation to Operation Smile.
The New York Times' TBrand Studio and Snapchat teamed up to create awareness among Times readers of smart political messaging on social media by members of Gen Z.
Refinery 29 sub-brand Unbothered and Target created a campaign highlighting the the stories of strong Black women who are working to bring about social and cultural change.
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Kelly Kozakevich
Kelly Kozakevich is host of MediaVillage.com’s #Ask-GenZ and In the Loop. #Ask-GenZ is a video interview series focused on the talent, leadership, and voices within the media industry that influence the demographic born into the Internet and Mobile age…
